ALDF DIRECT MAIL CAMPAIGN BROUGHT ONLINE

Client
Founded in 1979, The Animal Legal Defense Fund has been pushing the U.S. legal system to end the abuse and cruelty that result from animals' classification as property. As pioneers in the field of animal law, ALDF has blazed the trail for tougher laws, tougher enforcement, and more humane treatment of animals in every corner of American life.

Challenge
To take their offline "Partners in Protection" direct mail sustaining member invite and bring it online to solicit donations for additional revenue from their email database subscribers.

Solution
We created an engaging HTML branded template with landing page.

Campaign
The "Partners in Protection" campaign was sent to eNewsletter subscribers and real-time reporting provided the following successful results:

· The cost of the campaign was four times less than the
  direct mail piece, and had a ten fold increase in
  donations in comparison.