We create online direct marketing and branding strategies, highly targeted permission based opt-in email campaigns and retention programs that generate public awareness, donations, membership acquisitions, and eStore commerce.

Since January 2001, we have specialized in opening new online direct marketing channels for nonprofits from the ground floor. We also serve nonprofits that have opened their online direct marketing channel, but are not seeing the ecommerce results they expected.

Why add the power of online direct marketing to your direct mail channel?

Email is the most powerful direct marketing tool that has ever existed and garners the highest response rates and return on investment (ROI). In addition, email is the most popular activity among Internet users in both the home and the workplace. There are 170 million online users in the United States and 147 million people use email daily - think of the fundraising potential!

Online direct marketing is not only highly effective and track-able, but the cost per message is approximately $0.20 ($0.19-cents less than the cost of a stamp) and garners a 5%-15% response rate. Compare that to direct mail that costs between $0.75-$2.00 with a response rate of only 1%-2%. In addition, 80% of responses to an email offer are received within the first 48 hours compared with the 6-8 week period for traditional direct mail. Online direct marketing can overcome limitations of traditional direct mail by offering limitless targeting ability at pennies per email and allows for a segmented one-to-one conversation with each constituent.

Allow us to show you the possibilities!